Research Studies
DOVE
Design of Virtual Environments (DOVE) website, a Wikipedia-style moderated site for evidence-based results of VR research contributed by the broader R&D community. The goals were to focus on visual design improvement, and progress to information architecture, usability, discoverability, etc.
Role
Goal
I was the lead UX Designer and researcher. I conducted user interviews, competitive analysis, and usability testing to inform my redesign and implementation of DOVE.
To learn how the users perceive the products and improve the landing page.
E-Commerce Personalization & 3D AR Tryon
This innovative platform allows users to personalize their clothing according to their unique and tastes. The result? An enhanced design and a cutting-edge customization feature that uses Augmented Reality bring body measurements to life in a virtual try-on experience!
My Role
I was the lead researcher, designer and developer. I conducted ethnographic research,survey user interviews, and usability testing and created a working prototype.
Main Goal
Create a way to properly profile the bodies of customers and provide one of a kind shopping experience.
Ibi Reaction Exploration
This project was to explore visual options for the ibi reactions button in the Ibi app because there was a low engagement on photos, and design the Ibi reactions were not fully thought through.
Process
I conducted a competitive analysis, did peer-reviewed research illustrations, and created exploratory prototypes
Main Goal
Create a way for users to engage with each other in a delightful manner.
Tools
Scholarly articles, Figma
Flashback landing page
The Sandisk flashback product needed a redesign of the landing page. This led to layout and illustration exploration and copy to improve the conversion rate of USB plugins on the landing page through feedback based on user research and feedback analysis.
Role
Goal
I was the lead UX researcher. I triangulated my research to include user feedback, competitive analysis, and usability testing to inform the designs implemented.
To learn how the users perceive the products and improve the landing page.
UX Toolkits
FEEDBACK ANALYSIS
Online review scrapping to collect and analyis user feeback
USER FLOWS
Mapping out the customer journey during ideation.
HEURISTICS EVALUATION
Use Norman Nielsen principles to detect design faults.
WIREFRAMING
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Low and high fidelity mockups using Figma, and Marvel
ANALYTICS
User behavior tracking using logs and analytics tools.
COMPETITIVE ANALYSIS
Collect and synthesize trends from competitors.
Product Design
In addition to my product research design experience,
I have done product support, strategy
and operations for companies including:
Western Digital
IBI
Mycloud home
Tivo
Centralcolo
Innerfit
American Umma
